"If you're in a bad situation, don't worry, it'll change. If you're in a good situation, don't worry, it'll change."
-- John A. Simone Jr.
Update on Things that Matter
As I was doing some research on Natural Capitalism I was drawn in multiple directions by what I discovered. For those of you who don’t know of Amory Lovins, L. Hunter Lovins and the Rocky Mountain Institute you would be wise to check them out. They are leading practical thinkers and do-ers in energy efficiency, renewable and clean energy and eco-systemic design.
Paul Hawken is another name and constellation of activity and effect. The founder of Smith & Hawken, a catalog retail company specializing in garden and horticultural products, he has, since then, become the executive director of the Natural Capital Institute and WISER (World Index for Social and Environmental Responsibility). WISER is of particular interest in it’s leveraging of Web 2.0 technologies to connect NGO’s, businesses and government.
There’s a lot to be done, people. There’s a lot of people doing stuff. The BIG QUESTION is: How can we intensify, magnify and speed up the effect of our actions?
Tags: amory lovins, hunter lovins, natural capitalism, paul hawken, sustainability, WISER