Consuming Thoughts: G

G is for Good, of Which We Need More. Tom Waits: You got to keep the devil way down in the hole. Disposable diapers. The mark of a sophisticated consumer society. No muss, no fuss, take ‘em up and toss ‘em into the nearest available trash receptacle. That amounts to over 4,000,000 tons of turd bombs trucked to landfills yearly in the US alone. Shocking. What’s our response to shock? We recoil, pull back and, physiologically prepare for fight or flight. Fleeing, we fling our filth away, deliberately in denial, we cut our selves off from considering the consequences. Fighting, we campaign in outrage, demand responsibility through reduction, writing rants, we burn off our anger in opposition. We’re demanding rather stridently that we change behavior. For some reason, this rarely yields the results intended…

John Cleese: And now for something completely different. What if we re-thought, re-designed, re-branded and marketed disposable diapers that allowed us to stay in our throw away rut and that were also nutritious (for worms, that is). Well, it’s been done and gDiapers is doing it right. Disposable diapers that disappear as compost (residential or commercial). Certified as cradle to cradle, they go back to where they came from, closing the loop. Think of this as an aiki-solution. No fight, no flight, re-direction of disastrous behavior into virtuous, value-generating action. Same babies, same parents, same behaviors, different diapers, good waste.

Of all the things, more good from wasteful behavior. Chevy Chase: Ahahahaha … I like it!

Tags: aiki, and now for something completely different, Chevy Chase, compost, Cradle to cradle, disposable diapers, gdiapers, John Cleese, Tom Waits, you got to keep the devil way down in the hole