Reflections On Being a Consumer

In a hotel in Osaka, was reading the Daily Yomiuri this morning. In an article about economic recovery the writer reported on the need for American consumers to start…consuming more. Japanese consumers seem to be doing their part. Americans are vexing the stock market, though, with their reticence to spend.

This inspired me to mangle William Carlos Williams:

So much depends on the American consumer / glazed with pain / inside the big box store.

In a recent conversation I was told that indigenous people in South America see consumers caught in a trance of consumption. Like the no-face character in Hayao Miyazaki’s Sen to Chichiro no Kamikakushi (Spirited Away) consumers seem to be insatiable in their appetite for more-or, at least, we are expected to be.

To be what? The engine and fuel of the global economy that’s what. The global economy needs us to buy more, spend more to support so that it can support us. Talk about dysfunctional co-dependence. Not healthy, not sustainable, not particularly attractive. Unless, you like another Miyazaki image from Spirited Away of Chihiro’s gluttonous parent’s changing into swollen, slobbering pigs as they gorge themselves at a counter heaping with food.

Yet, what is the alternative? If we stop buying all this stuff what are Wal-Mart and their myriad of suppliers going to do? You may think I’m being sarcastic-I’m not. So much does depend on our participation in this game of consumption.

Where to begin?

Be aware of the game you’re playing and the effects it is having on you, your family and the world around you. Next, learn the rules. As you’re putting that into practice let’s come together, convene. It’s time to change the rules.

Let’s stop being consumers of stuff and design a game that allows us to become creators of community, builders of value. Let’s build and design for abundance and not the scarcity and separation that comes with our current addiction to consumption.

You bring the bat. I’ve got the ball.

Tags: Daily Yomiuri, Hayao Miyazaki, Osaka, Sen to Chihiro no Kamikakushi, Spirited Away, Wal-Mart, William Carlos Williams