Good News! Whole Foods and Wal-Mart Execs Agree: We’re Not Green

This is some of the best news I’ve heard in a long time around sustainability. Good news?! Yep. Read the article at B-net in which representatives from Wal-Mart & Whole Foods speak about the realities of CSR. Thanks to Lance for pointing it out.

To quote:

“If Wal-Mart is not a green company, then Whole Foods is not a green company. We do a lot of green things, and we have green intentions, but we don’t believe that we are, and we try not to say that we are.”

And later:

Sustainability, Besancon added, creates a great deal of tension between the three legs of the “triple bottom line”: People, planet, and profits. Replacing plastic bags, which cost a penny each, with paper bags, which cost as much as 17 cents each, is not a zero-sum move.

These men and many other men and women like them are running into the systemic realities of sustainability. There are no zero sum, linear and tidy solutions. And, more importantly, there is a lot of tension between the eco-logic and the eco-nomic. Our economic systems are based on perceptions, assumptions and thinking that are simply deeply misaligned with eco-systemic processes. Throw in a big helping of “green” oughts and it becomes very hard to see what is, much less what to do. It takes a lot more than unilateral actions to intervene in systemic dynamics. In human systems, in particular, we’re talking about changing the actions of millions of self-interested systemic constituents (people). 

There are two other key points in this pithy little article:

1. There is potential for retailers and consumers to work together to “push for more transparency in the supply chain.” This is where, with a little facilitation, there is potential for some very powerful and meaningful synergy.
2. In the wake of Katrina it was corporations and other organizations that were most responsive and able to help. We are just beginning to tap the potential of non-governmental entities to contribute to social welfare and sustainable interventions.

Wal-Mart and Whole Foods wisely acknowledged they have a long way to go before they believe they are approaching sustainability in their operations. This is good news. It shows they know where they would like to go and that there is organizational awareness of the gap that needs to be closed. They are beginning to show signs of coherence in their approach to sustainability. The limitations of partnership are becoming clear.

What will help them and others make the jump is an evolution in the capacity of key organizational members (and eventually the organization as a whole) to see the world in its systemic and inter-systemic complexity and let what they see guide their actions. That is when the boundaries begin to blur between corporate and communal, between self and system and when our interconnectedness ceases to confound.

To appropriate the tag line of the X-Files: The truth is out there (and in there). We simply need the capacity to see it.

 

Tags: capacity evolution, corporate social responsibility, csr, sustainability